At Lux Wagyu House, we curate the pinnacle of Wagyu, promising an unparalleled experience.
Effective Date: 22 July 2026 | Last Updated: 27 July 2026
At Lux Wagyu House, we curate the pinnacle of Wagyu, promising an unparalleled experience.
This Privacy Policy describes how JY Lux Wagyu House PTY LTD, trading as Lux Wagyu House (“we,” “us,” “our,” or “Company”, ABN 78 639 646 683) collects, uses, stores, shares and protects personal information when you visit our website at luxwagyuhouse.com.au (the “Site”), interact with our AI-powered chat assistant (the ‘AI Chat Assistant’), place an order, visit our retail store, or otherwise engage with our business.
This policy applies to visitors to the Site, users of the AI Chat Assistant, customers who purchase our products, wholesale and trade partners, and anyone who provides information through our forms, our online shop, the AI Chat Assistant, or direct communications with us. By accessing our Site, App, or services, you agree to this Privacy Policy. If you do not agree, please do not use our services.
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
When you place an order, visit our retail store, or contact us, we may also collect: your name, delivery and billing address, email address, phone number, payment details (processed by our payment provider – we do not store full card numbers), order history, and any information you choose to provide when contacting us. When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and this directly provided information, including information collected via the AI Chat Assistant as described in the section below.
When you interact with our AI Chat Assistant, we may receive and process the text you submit, including questions about our Wagyu beef products, cuts, marbling grades, pricing, availability, Halal certification, cooking methods, and delivery options, together with any contact details you choose to provide, such as your name, email address or phone number.
Our AI Chat Assistant is provided by HighLevel (HighLevel LLC / LeadConnector LLC), the customer relationship platform behind our website’s chat feature. HighLevel uses its own sub-processors to help deliver the service, including artificial intelligence providers such as OpenAI. HighLevel publishes its current sub-processor list at gohighlevel.com/sub-processors, and that list may change from time to time.
Cloudflare Turnstile sits in front of the AI Chat Assistant to filter spam and automated traffic, and therefore also sees visitor traffic to the widget.
We retain conversations with the AI Chat Assistant for 12 months, to support enquiry follow-up, service quality and dispute resolution.
Conversations are visible to: Lux Wagyu House, through our own dashboard login; Studio 22, through our agency access as your chatbot developer; and Hera Digital, as the party that operates and maintains the build.
Please avoid submitting sensitive personal information (such as health, financial or government ID details) through the AI Chat Assistant, as it is designed for product and ordering assistance only.
We use the Personal Information we collect generally to guide you through the Site and AI Chat Assistant (including processing payment information, arranging shipping, and providing invoices and order confirmations). Additionally, we use this Personal Information to:
We use Device Information to help screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how customers browse and interact with the Site, and to assess the success of marketing and advertising campaigns).
We share your Personal Information with trusted third parties who help us operate our business, as described below. We do not sell your Personal Information to third parties.
| Recipient | Category | Purpose |
|---|---|---|
| WooCommerce (Automattic) | E-commerce platform provider | Powers our online store and order processing – see automattic.com/privacy |
| Google Analytics | Analytics provider | Helps us understand how customers use the Site – see Google Privacy Policy; opt out at tools.google.com/dlpage/gaoptout |
| HighLevel (HighLevel LLC / LeadConnector LLC) | CRM & AI Chat Assistant provider | Client and enquiry management, AI chat assistant, email and SMS notifications, processed and stored in the United States with support access from India. |
| Stripe (Stripe Payments Australia Pty Ltd) and PayPal (PayPal Australia Pty Ltd) | Payment processors | Secure processing of card, Apple Pay, Google Pay, Afterpay and PayPal payments. |
We may also share Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information, or to otherwise protect our rights.
We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s educational page at networkadvertising.org.
You can opt out of targeted advertising using the links below:
You can also opt out of some of these services via the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info.
We do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
We retain personal information only as long as necessary. Typical retention periods include: order and transaction data for up to 5 years for tax and accounting compliance, customer account data for the duration of the account plus 1 year after closure, marketing data until you unsubscribe, analytics and cookie data as defined by our analytics provider settings, and conversational data from our AI Chat Assistant for 12 months, to support enquiry follow-up, service quality and dispute resolution.
Other categories of personal information not listed above (for example, contact form enquiries from prospective customers) are retained only for as long as reasonably necessary for the purpose for which they were collected, consistent with the Australian Privacy Principles.
Upon request, we will delete your Personal Information within 30 days, except where retention is required for legal, tax, or contractual reasons, or where data has already been provided to a third party whose deletion requires their action.
Depending on where you are located, you have the following rights in relation to your Personal Information:
Australian residents: we handle your Personal Information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), covering lawful and fair collection, limited use and disclosure, data quality and security, and your rights of access and correction.
European (EU/EEA) residents: you have the rights described above under the General Data Protection Regulation (GDPR). We process your information to fulfil contracts with you (for example, when you place an order) or to pursue our legitimate business interests described in this policy. Your information may be transferred outside Europe, including to Australia, Canada and the United States, using appropriate safeguards.
California residents: you have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know what data we collect, the right to delete it, the right to correct it, and the right to opt out of the sale or sharing of data (we do not sell your Personal Information).
To exercise any of these rights, contact us using the details in the Contact Us section below.
We take reasonable technical and organisational steps to protect your Personal Information, including secure hosting, encrypted payment processing, and restricted access to customer data. No system is completely secure, and we cannot guarantee absolute protection.
If we become aware of a data breach that is likely to result in serious harm to affected individuals, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) without undue delay and in accordance with our obligations under the Privacy Act 1988 (Cth), and will notify other relevant authorities where required by applicable law (for example, within 72 hours under GDPR where relevant).
Our website and AI Chat Assistant are available to users aged 13 and older for informational purposes. Our products and services are contracted with the individual or business placing the order (the account holder or their authorised representative). We do not knowingly collect information from children under 13. If we become aware that a child under 13 has submitted information, we will delete it immediately.
Lux Wagyu House is based in Western Australia, Australia. Your information may be transferred to, stored in, and processed in Australia or in countries where our service providers operate. In particular, our CRM and AI Chat Assistant are provided by HighLevel, which processes and stores data in the United States, with support access from India. Cloudflare, which protects the AI Chat Assistant against spam and automated traffic, and our other hosting and analytics providers may also process data in the United States or other jurisdictions. Where information is transferred outside Australia or the EU/EEA, we take reasonable steps to ensure it receives an adequate level of protection.
We use essential cookies (required for basic site functionality and security), performance cookies (analytics and usage tracking), and marketing cookies (personalised content and retargeting). You can control cookies through your browser settings; disabling cookies may limit some functionality.
If you have privacy concerns, please contact us first using the details below. We will investigate and respond within 30 days.
If you are not satisfied with our response, you may contact:
Our Site and AI Chat Assistant may contain links to third-party websites and services, including our brand partners’ websites. We are not responsible for their privacy practices – please review their policies independently.
We may update this Privacy Policy from time to time to reflect changes to our practices, our AI Chat Assistant, or for other operational, legal or regulatory reasons. Material changes will be posted here with an updated “Last Updated” date.
For questions about this Privacy Policy, to exercise your privacy rights, or to make a complaint, please contact us:
